Alex Woo has partnered with global leader in play Hasbro to launch a fine jewelry collection inspired by the fantastical world of My Little Pony. Designed with the love and magic of the iconic ponies at its heart, the limited edition collection celebrates the 40-year heritage of the brand, from 1983 classics to everlasting favorites like Twilight Sparkle, Fluttershy and Rainbow Dash.
This is the first jewelry collection to enchant the world of My Little Pony with real gold and diamonds and will be included as Little Icons™ and Mini Additions™ charms in solid sterling silver, 14k yellow and pink gold or with personalized hand painted enamel.
Women and collectors love Alex Woo jewelry as they recognize it is unique, beautifully hand-crafted and has an underlying spirit of optimism and positivity. It has an infectious charisma like the My Little Pony brand that offers everyone the freedom to dream big; to explore, express and celebrate what makes them unique today.
Just as every pony has their special sparkle and “cutie mark,” every woman has the opportunity to make their mark and celebrate their individuality with this unique and exclusive collection. Alex Woo would have loved this collaboration as she deeply embraced heart-warming friendships and kindness, magical adventures, and endless laughter.
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