Single handedly keeping the shelving industry in business since 2001, MEDICOM TOY's BE@RBRICK is what digital currency wishes it was but can never be. Physical art. And no I'm not bitter about my portfolio so don't ask. At its core they are molded humanoid bear figures that just so happen to be perfectly suited for collaborations. 3-D billboards artistically displaying the subject at hand in a manner so satisfying, they have taken the world by storm time and time again. Their true genius, beyond the all over prints and branding however is their clothing customization options. Which got us thinking. What if we dressed up some BE@RBRICKS in our collaborative jerseys and shorts to honor one of sport's most historic rivalries and our deep connection to both cities? You know, in a meta way that will break in like the perfect pair of basketball sneakers.
 

The Bodega x NBA x MEDICOM TOY BE@RBRICKS might not be the best free throw or 3-point shooters out there but bear do they look the part. Coming in 100%, 400%, and 1000 % sizes, this capsule makes it easy to instantly upgrade your desk, shelf, or living area into a den of Celtics or Lakers pride, helping you cheer on your team come game day or get you fired up for the next one.