| Discover more on our commitment to offering you quality, style and service at great value prices | | |
The John Lewis quality you'd expect,
at prices you wouldn't | Dear Mehera,
I'm delighted to let you know that today we're announcing a £500 million investment so that we can bring John Lewis quality to you at great value prices, every day. As the cost of living rises, we have all become more conscious of our spending habits and with this new investment, we will ensure that we're offering you the quality, style, service and trust that you expect from us, whatever your budget.
With this in mind, we will be retiring our Never Knowingly Undersold policy this summer. Established back in 1925 and a hallmark of trust for nearly a century, we recognise that this policy is no longer serving you in the way that we would like, as it doesn't allow us to match prices from online-only retailers. Due to the increase in online shopping, driven further by the events of the last two years, our £500 million investment will ensure that all of our customers will benefit from fair and great value prices that you can trust, whether you choose to shop in our stores or online.
Our founding philosophy to treat all of our customers fairly remains unchanged. Our investment for the future means that we can proactively lead on great value pricing, and you can be assured that we will continue to monitor prices from other high street retailers. We will still continue to offer additional benefits that are unique to John Lewis, including our standard two-year guarantees on electricals and five-year guarantees on TVs, so you know that we will always do right by you.
In spring 2021, we also launched our in-house brand, ANYDAY, which over 2 million of you have already shopped. ANYDAY offers great value products across Fashion, Home, Technology and Nursery, with prices on average 20% lower than our other own-brand ranges. Look out for new arrivals from ANYDAY throughout the year, including Swimwear and a larger Outdoor Furniture collection that will be available from this summer.
Best wishes, |  | | Partner & Executive Director, John Lewis | | | | | Discover ANYDAY | | Looking to update your wardrobe or home for less? Find great value essentials that don’t compromise on style or quality from our brand ANYDAY. | | Shop ANYDAY | |
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| | | Make the most of our Seasonal Offers | | Treat yourself or the family with up to 20% off across our departments including Fashion, Home and Toys. | | Shop Offers | | |
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| Take a look at what’s new | | Discover our latest arrivals from great value brands such as Mango and The Ordinary, plus keep an eye out for new brands launching soon including Nobody’s Child and Julian Bowen. |
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| | © John Lewis Plc 2022. Prices and customer ratings are accurate at the time of sending only and prices and ratings are subject to change without prior notification. Please see johnlewis.com for up-to-date pricing. Products subject to availability, while stocks last. Images are representative only. Errors and omissions excluded. The registered company address of John Lewis plc is 171 Victoria Street, London SW1E 5NN. Registered in England. Company registration number: 233462. | VAT no: GB232457280.
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