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This month, we launched our fantastical Folklore of the Forest collection with London-based artist Bell Hutley, known for her darkly romantic aesthetic, whimsical illustrations and arresting use of colour. 

Be spellbound by this magical new capsule inspired by nature, children’s literature and the darker side of fairytales.
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"I was drawn to folklore, in particular Baba Yaga's forbidden forest", says Bell. "I love the beauty and the horrors that lay within the forbidden woods of the Brothers' Grimm tales. How tempting treasures can have a dark twist" 

Take a trip into the artist's world and discover the story of how she met Lulu, her inspirations and how Folklore Of The Forest came to be.
WATCH THE Q&A

Introducing the hero piece of the Lulu Guinness x Bell Hutley collection. Topped with velvet red toadstools adorned with white French knot spots, this folk-inspired piece features a satin pail with platinum metallic embroidery, rhinestones for water droplets and gauze leaves with embroidered veins. 
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We had a spellbinding day to remember @beaverbrooktownhouse to celebrate the launch of our Folklore Of The Forest collection with artist @bellhutley. 
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Everything about Cleo says luxurious glamour, whether you choose our leather or pleated satin version.
DISCOVER CLEO

Looking for the latest Lulu Guinness news, products, styling tips and Lulu insights? Head over to the Lulu Guinness Instagram, and don't forget to share your Lulu adventures with #MyLuluLife
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We had a spellbinding day to remember @beaverbrooktownhouse to celebrate the launch of our Folklore Of The Forest collection with artist @bellhutley. 
READ MORE

Everything about Cleo says luxurious glamour, whether you choose our leather or pleated satin version. In leather, with twisted cord handles, Cleo is the ultimate quiet luxury statement. By night, in Lulu Red or Shagreen pleated satin, she's your new evening bag with true star power. 
DISCOVER CLEO

Looking for the latest Lulu Guinness news, products, styling tips and Lulu insights? Head over to the Lulu Guinness Instagram, and don't forget to share your Lulu adventures with #MyLuluLife
FOLLOW US ON INSTAGRAM

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*30% off is valid on selected full price styles only and cannot be used in conjunction with any other offer or promotion. Discount automatically applies at checkout. Not redeemable on past orders, cannot be exchanged for cash. Valid from 26/09/2023 until 11/10/2023 23:59 (BST). Lulu Guinness reserves the right to cancel or amend this offer at any time. Full sale terms can be viewed here.

**Extra 10% off is valid on selected full price styles when code OCTOBER10 is entered at checkout. Valid only on full price styles and cannot be used in conjunction with any other offer or promotion. Not redeemable on past orders, cannot be exchanged for cash. Valid from 02/10/2023 until 11/10/2023 23:59 (BST). Lulu Guinness reserves the right to cancel or amend this offer at any time. Full sale terms can be viewed here.
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