HOW GATORADE PLANS TO MAKE ITS GX APP THE GO-TO RESOURCE FOR ATHLETES⚡️

Drew Pailin is the senior director of digital innovation and ecosystem at @Gatorade. And don’t worry if you don’t know what that job title means because M&F’s chief content officer and host of M&F Reps, Zack Zeigler, sure didn’t.

Turns out, the gig involves a lot of moving parts but also comes with cool perks. How many of us can say we worked out with the NFL’s Watt Bros. — J.J., T.J., and Derek — on company time?

Palin and the Gx team recently finished a massive overhaul of the GX App. For those who don’t know, it’s a free training tool with workout programs, videos, and personalized recommendations with science-backed data meant to help future athletes, current athletes, and people who want to tear themselves off the couch and do athletic things to improve their performance.⚡️

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