Rough, rugged, and nothing but amazing

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This season, O’Neill introduces the Desert Bloom, a capsule inspired by Imogen Caldwell celebrating all her surfing memories and lifestyle. The design pays tribute to the land and local marine life of Imo’s home town, Red Bluff in Australia, where the desert meets the ocean. The result? 

A very personal and authentic collection, mixing the freshest swimwear and comfy lifestyle pieces.

"If you want to learn to surf, learn at The Bluff”

Meet O’Neill global Ambassador and pro-surfer, Imogen Caldwell. One of the best female tuberiders in the world, by far. Imogen grew up in the north-west of Western Australia, in a remote surf camp named ‘Red Bluff’. Red Bluff is located a two-hour drive from the nearest town of Carnarvon, and is situated within the grounds of the huge Quobba Sheep Station. 

"We had the ocean at the front door and desert in the back and that was enough for me”

One video, and many, many waves.
Discover Imogen’s story

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