Pretty Green X Umbro | “Freedom Through Creativity”

PRETTY GREEN X UMBRO

Pretty Green X Umbro season four is now available to shop online and in store. For our campaign this season, we introduce you to three emerging musicians Luchi Blue, Hendrix Harris and KeepVibesNear who discuss their inspiration and how they find freedom through creativity. Meet the talent below.

LUCHI BLUE

“Through consistency and determination, I feel like I’ve proved a lot of people wrong.”

Hailing from south-east London, Luchi Blue is a professional model turned rapper and producer of soulful slow jams. An all-round creative, he is constantly seeking ways to evolve and defy genre. His artist name comes from his love of Chelsea FC.

@luchi.blue wears Pretty Green X Umbro.

HENDRIX HARRIS

“There’s a purpose to what I’m doing.”

Hendrix Harris is a rapper and singer from London, creating psychedelic late-night R&B that draws on his diverse global influences, his love for the ocean, his French-Jamaican heritage and time spent living in Cuba.

@hedrixharrisfalcon wears Pretty Green X Umbro.

KEEPVIBESNEAR

“Freedom is something that you find in your passions.”

East London artist KeepVibesNear describes his cinematic sound as ‘noir R&B’. KVN encourages his audience to be open with their emotions - his romantic songwriting stems from an affinity with literature and poetry.

@keepvibesnear wears Pretty Green X Umbro.

THIS WEEK AT PRETTY GREEN

TRACK OF THE WEEK

Hendrix Harris - The Hill

SEEN IN PRETTY GREEN

@danaffleckspalace

STORY OF THE WEEK

Winter Coat Round Up

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