New Arrivals | Modernist

NEW ARRIVALS

MODERNIST

Mirroring the sharp, clean cut and forward facing aesthetic of Mod culture, our new Modernist collection references classic sportswear styles. The range features signature stripe detailing throughout a number of tees, polos and knitwear, including a textured knit polo shirt with buttoned chest pocket detailing.

INFLUENTIAL ICONS OF MOD CULTURE

Since it first bubbled up in the 1950s as a British youth phenomenon, mod culture has remained a strong presence throughout Britain. It brings to mind sharp aesthetics, classic parkas and sleek scooters. But its origins are far more nuanced. To explore how this look came to dominate music and fashion, we’ve taken a closer look at five influential mod icons. Read Now>

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