Black Label AW22 | The Shakes Live | Black Label Launch Event

BLACK LABEL

THE SHAKES LIVE
PERFORMANCE GALLERY

Our new Black Label campaign sees one of our favourite new bands ‘The Shakes’ modelling the collection, shot by legendary music photographer Tom Oxley in one of the longest standing club nights in Soho.

With members hailing from both Liverpool and London, The Shakes are an exciting new band whose sound takes its inspiration from early US garage rock through to bands such as Dr Feelgood and the Jam. A band who are at their most raw and dynamic when performing live, we chose the esteemed music photographer Tom Oxley to capture the Shakes on stage at a full capacity ‘Gaz’s Rockin Blues’ night in Soho.

LAUNCH PARTY AT
PRETTY GREEN MANCHESTER

On Friday 30th September, Pretty Green Manchester hosted the exclusive Black Label AW22 launch party to celebrate the collection’s highly anticipated return.

The Shakes’ Zak Nimmo and Joei Silvester manned the decks, whilst drinks were provided by Red Stripe UK.

Photographs of our Black Label campaign hero Zak Nimmo (The Shakes) shot by Tom Oxley were also featured within the store for the first time as part of the ongoing Pretty Green
X Tom Oxley Exhibition.

DISCOVER THE CAMPAIGN

Our friends ‘The Shakes’ have spearheaded the campaign with a performance of their new single ‘Sorry Officer’ at the exclusive St Moritz venue in London. Watch the film >

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