CEO Pick of the Month: $329 - SevenFriday Automatic Watch ⌚

SevenFriday was founded in 2012 in Zürich, Switzerland and has an iconic style that few brands can match. The Automatic Men's Watch V2/01 is a perfect example, combining a unique aesthetic with an affordable price. The stainless steel case is bold at 44.3mm X 49.7mm and the size helps display a complex dial that’s anything but conventional. Four different dial colors – black, grey, rhodium and copper – work well together and allow everything to pop for excellent legibility. It’s a bit confusing at first glance, but the dial has a cool layout that’s sure to attract attention.

Hours are in a 120-degree scale at the top, numbered 1 to 4. A black disc hovers just under the hour hand with a 0+, 4+ and 8+. Here’s where it gets interesting. The disc tells you what to add to the main numerals (1 to 4) for the correct hour. For example, if the hour hand points at 2 and the disk says 4+, it’s the 6 o’clock hour. 

The watch comes with ShopWorn’s two-year warranty and a special price of only $329 witch code CEOPICK, which is almost half of the regular ShopWorn price of $625 (retail is $1,135).

Larry Birnbaum
ShopWorn CEO