The DuBois family began producing timepieces directly from their home in Le Locle, Switzerland, all the way back in 1751. Opened nearby in 1785, their factory is the oldest watch factory in Switzerland today. That's an incredible heritage, but DuBois hasn't just been doing the same thing for centuries. They've changed with the times, shifting from pocket watches to wrist watches in 1910 and even introducing a line of watches integrated with blockchain technology in 2021. But a key decision that differentiates DuBois happened back in 1950, when the company began to focus on limited edition production. Our CEO pick of the month, the DuBois Et Fils Big Date Chronograph edition, is a showcase of precision and design with only 99 pieces ever produced. The 41.5mm case is big enough for contemporary style without being overstated, embellished with a coin-edge bezel that echoes the guilloche detailing on the dial. The -03 model is a real stealth operator, with black-on-black subdials and hand-placed black Arabic numerals. A black DLC finish on the case means that despite the 49 jewel automatic chronograph movement and double date discs to achieve the big date display, this watch can fly under the radar when needed. The MSRP clocks in at $9,020, and for the fine machining, precision mechanics, and exclusivity of the limited production, it's not hard to see why. But use the code CEOPICK at checkout and you can add this exquisite timepiece to your collection for just $2,495. | 
