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Plenty of watch brands began their story in some ancient, bygone era, but the story of Luminox is a contemporary tale. In 1992, the Navy SEALs were looking for timepieces that were rugged, dependable, and visible at night. The answer was the original Luminox Navy SEAL—the watch that built the brand. Our CEO Pick of the Month for July, the Luminox Nautical Cruiser, has many of the same hallmarks. It boasts the same bold Arabic numerals as that original watch on both the rotating carbon-reinforced composite bezel and the matching black dial, offering that signature, stand-out look. It's an aesthetic that won't be overshadowed, even in the dark of night, thanks to the "always visible" Luminox Light Technology that houses luminescent gas in small borosilicate tubes positioned on the dial and the hands. Unlike typical luminescent paint, this glow doesn't need sunlight to charge. The 44mm case houses an ultra-reliable Swiss quartz movement and is, of course, rated for water resistance up to 200m. Despite the inherent durability and innovative technology involved, the Luminox Nautical Cruiser boasts an agreeable MSRP of just $445. Use the code CEOPICK at checkout to watch the price take the plunge to just $149.
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