Coming Soon | New Balance 550s

COMING SOON TO TOWER.

These days, New Balance takes pride of place in footwear collections across the globe, drawing high-profile collaborations whilst highlighting all-new, all-exciting technologies.

Soon, you’ll be able to lace up one of this year’s most sought after silhouettes with TOWER - that’s right, we’re talking about the New Balance 550.

Wanting to learn a little more about the New Balance 550? Join us below!

“…New Balance debuted the 550 basketball trainer in 1989, just nine years after TOWER first opened its doors to London’s footwear community. It served as a lower-cut alternative to the 650, another style a New York fashion-house has played a vital role in re-launching more recently. In fact, both were designed and handled by Mr Steven Smith himself, the great mind behind a number of landmark New Balance, Reebok and Fila styles amongst others…”