How to find your personal style

From: The M Dash at M.M.LaFleur - Sunday Mar 10,2024 10:15 am

M.M.LaFleur, The M Dash.

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Sunday, March 10, 2024.

According to TikTok’s Favorite Stylist, You’ve Had Personal Style All Along. You just have to define it. Allison Bornstein shows us how with her three-word method. Allison Bornstein earned her title as “TikTok’s favorite stylist” by preaching the opposite of what most fashion influencers on the app promote. Rather than sharing links to trendy fast-fashion pieces or telling you that the silhouette you’ve worn for years is now “out,” Allison teaches her followers that true style doesn’t mean hitting “add to cart” every time a new “aesthetic” floods the algorithm. According to Allison, good style requires time, effort, and intention. And in her new book, Wear It Well, the celebrity stylist-turned-wardrobe consultant shows readers how to define their personal style using her popular three-word method. “I’ve heard a lot of people say, ‘I don’t have personal style,’” Allison told our founder and CEO, Sarah LaFleur, in a conversation last week. “But everybody has a personal style, because you have to make decisions about what you're wearing—that is style. You’re making choices, whether or not you put a lot of thought into them.”

As longtime proponents of purposeful wardrobe-building, we admire Allison’s thoughtful approach to fashion. So, we asked her to curate and style a selection of M.M. pieces that encapsulate her classic, elegant, ’70s-inspired style. Shop her looks here, and read on for her full conversation with Sarah.

SARAH LAFLEUR: You’ve lived in both New York and LA—two cities known for fashion. How would you describe the differences between New York and LA style?

ALLISON BORNSTEIN: In New York, people dress for their whole day. They leave in the morning, and they're not going back to their apartment until the end of the day. They layer, and they figure out functional but cool looks that truly work for their whole day. New Yorkers wear practical pieces that might seem incongruous with the rest of their look, but I think it really works, and it gives that New York texture. Something I quite like about LA is that you can just dress for the event you're going to. It’s very rare to go from thing to thing to thing. If I'm going to dinner, I'm dressed for dinner. If I'm going to see a client, I'm dressed to see a client.

How did you become the stylist that you are today?

Ever since I was little, I was obsessed with fashion, but I didn’t know what fashion jobs were out there besides designer, which I don’t think I have the skillset for. Project Runway was kind of all I knew. When I moved to New York to go to FIT, I got an internship at Teen Vogue, and that was where I learned what a stylist was. I got to go to a photoshoot and had this a-ha moment about what I wanted to do…

Continue Reading the Story.

Overheard at M.M.: “These pants are amazing for a teacher (me) who needs to be active all day! I recently purchased them in two colors.” —A customer who’s making moves. See the Pants.

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Shop Her Looks: Allison Bornstein for M.M.LaFleur. Looks curated by TikTok’s favorite stylist. Shop Allison’s Outfits.

This Just In: The Spring Collection Part II is here. Shop New Arrivals.

Find Your Fit: Shop by Body Type. Discover the best pieces for you. Shop by Body Type.

SHOP | VIRTUAL STYLING | STORES | SECOND ACT

Questions? Email bonjour@mmlafleur.com or
call (212) 300-4592 (M–F 8:30AM–8:30PM ET).

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