The origin story that might surprise you.

From: The M Dash at M.M.LaFleur - Sunday May 01,2022 02:15 pm

M.M.LaFleur, The M Dash.

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Sunday, May 1, 2022.

Letter from the Team: Stare at anything too closely and for too long, and you might start seeing it differently, broken down before your eyes into a series of component parts. I’ve worked at M.M.LaFleur for almost six years now, and lately, I’ve been seeing our clothes as those component parts—individual pieces, disconnected from a bigger story. Luckily, this week, I had the opportunity to sit down with M.M.’s co-founders, Sarah LaFleur and Miyako Nakamura, for a refresher on where our designs come from and what makes them so special.

During our conversation, Miyako said something that reminded me of why I fell in love with M.M.’s clothing in the first place: The purpose of our clothes is to celebrate the person wearing them. This idea stems from traditional Japanese gift-wrapping, which aims to make the gift inside shine—rather than to overshadow it. Sarah and Miyako told me all about how Japanese culture and craftsmanship have inspired their approach to the fashion world, and some of it might surprise you.

One thing I was surprised to learn was that M.M.’s emphasis on functionality stems from Sarah’s experience growing up in Japan. “There's such a focus on function in Japan that you don’t see in America,” she says. Details that our clothes have become known for—like adjustable hems, wrinkle-resistance, machine-washability—come from Sarah’s focus on efficiency, which she says is “deeply ingrained” in Japanese culture. (Quick aside: Did your heart jump when you read “machine-washability” just now? If so, this easy-care summer style guide is for you.)

9 Machine-Washable Pieces You Can Wear to Work This Summer. Read More.

9 Machine-Washable Pieces You Can Wear to Work This Summer. Read More.

Overheard at M.M. “Second Act has probably saved me much more than money! It is likely the reason I have a Porter (okay fine, two Porters) AND a marriage.” —A customer who’s making the most of resale. Buy & Sell Pre-Loved M.M.

Our Founders Explain How Japanese Culture Inspired M.M.'s Design Philosophy. Read More.

“This is a major cultural shift, and it signifies that work has the potential to be a lot more fulfilling today than it has been in the past.” Read More.

What We’re Loving Right Now: Gifting the important people in our lives some lovely treats from our friends at maman. Now through 5/31, M Dash s get 15% off items from their online shop with code MMLAFLEUR15.

11 great album covers.

An important PSA on poaching eggs.

Tomorrow! | Virtual: Living Joyfully After Loss: a Conversation with Marisa Renee Lee and Rebecca Soffer Sarah LaFleur will moderate this discussion between two authors who approach the topic of grief with empathy and humor. RSVP.

Behind the Design: Styles Inspired by Japanese Culture and Craftsmanship. Our summer collection includes some gorgeous pieces that are only possible thanks to Japanese invention. See the Styles.

Shop New Arrivals.

SHOP | VIRTUAL STYLING | STORES | SECOND ACT

Questions? Email bonjour@mmlafleur.com or
call (212) 300-4592 (M–F 8:30AM–8:30PM ET).

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M.M.LaFleur, 100 Broadway, FL 3

New York, NY 10005

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